Michael Ta.

growth notes · Marketing Systems

Marketing Skills Library.

25 reusable AI marketing Skills, each written as a copy-ready prompt with defined inputs, outputs, and rules. Add your brand context, paste the prompt into your AI assistant, and save it as a permanent Skill.

Category 1 — Content Creation

Skills 1–6: hooks, video scripts, blog posts, repurposing, podcast content, and social calendars.

Skill 1 — Hook Creator

Generates 10 hooks for any content using proven copywriting frameworks. Each output is labeled by framework so the user knows which angle they are testing and why.

Why founders use it: Content either stops someone or gets ignored. This Skill gives founders repeatable hook angles for emails, social posts, ads, landing pages, and videos.

When to use it: Email subject lines, social media openers, ad headlines, landing page copy, video titles.

Prompt

Help me create a Skill called "Hook Creator" that generates compelling hooks for any marketing content.
When invoked, ask me for:
1. Content type: email, social, ad, landing page, video, or other
2. Target audience
3. Main benefit or promise
4. Tone: professional, casual, urgent, playful, contrarian, or other
Use these frameworks:
- Curiosity Gap
- Pain-Agitation-Solution
- Benefit-Driven
- Contrarian
- Specific Numbers
- Question + Benefit
- Social Proof
- Urgency/FOMO
- Transformation
- Listicle
Output 10 hook options using at least 5 different frameworks.
Label each hook with the framework in brackets.
Rules:
- Keep hooks under 100 characters when possible
- Include at least 2 options that challenge category norms
- Be specific over generic
- Never use "game-changer," "revolutionary," or "unlock"
- Do not fabricate proof, metrics, or customer results
- Save as a permanent Skill

Required Inputs

  1. Content type (email, social, ad, landing page, video, or other)
  2. Target audience
  3. Main benefit or promise
  4. Tone

Output Format

  • 10 hook options
  • At least 5 different frameworks used
  • Each hook labeled with its framework in brackets

Rules

  • Keep hooks under 100 characters when possible
  • Include at least 2 options that challenge category norms
  • Be specific over generic
  • Never use "game-changer," "revolutionary," or "unlock"
  • Do not fabricate proof, metrics, or customer results

Skill 2 — Video Script Generator

Creates complete platform-optimized video scripts for TikTok, Reels, YouTube Shorts, and YouTube long-form.

Why founders use it: Founders building personal brands need repeatable video structure without spending hours on every script.

When to use it: Short-form videos, product explainers, founder-led content, YouTube videos, educational clips.

Prompt

Help me create a Skill called "Video Script Generator" that creates complete, platform-optimized video scripts.
When invoked, ask me for:
1. Platform: TikTok, Reels, YouTube Shorts, YouTube long-form, LinkedIn video, or other
2. Video length
3. Topic or message
4. Goal: educate, entertain, sell, build awareness, drive signups, or other
5. Brand voice
6. Hook style: pattern interrupt, curiosity gap, bold statement, contrarian, story, or other
7. Target audience
8. Primary CTA
Short-form structure under 90 seconds:
- Hook: 0–3 seconds
- Value promise: 3–5 seconds
- Main content with on-screen text callouts
- CTA in the last 5 seconds
Long-form structure 90 seconds and above:
- Hook
- Intro
- 3–5 main sections with mini-hooks
- Recap
- CTA
Output:
- Timestamped script
- Spoken lines
- On-screen text callouts
- Shot suggestions
- Music or sound cues
- Caption copy
- Thumbnail concept
- One CTA only
Rules:
- One primary CTA only
- Make the first 3 seconds strong
- Avoid filler intros
- Do not fabricate proof, metrics, or authority
- Save as a permanent Skill

Required Inputs

  1. Platform and video length
  2. Topic, goal, and target audience
  3. Brand voice, hook style, and primary CTA

Output Format

  • Timestamped script with spoken lines and on-screen text callouts
  • Shot suggestions, music or sound cues
  • Caption copy and thumbnail concept

Rules

  • One primary CTA only
  • Make the first 3 seconds strong
  • Avoid filler intros
  • Do not fabricate proof, metrics, or authority

Skill 3 — Blog Post Writer

Creates complete SEO-optimized blog posts from a brief, including H1, metadata, hook intro, sections, FAQ, CTA, and internal link map.

Why founders use it: Content compounds. Every article that ranks can drive leads for years without ongoing spend.

When to use it: Any time the user needs ranked content, educational content, search-driven content, or long-form thought leadership.

Prompt

Help me create a Skill called "Blog Post Writer" that produces complete, SEO-optimized blog posts from a topic brief.
When invoked, ask me for:
1. Topic and target keyword
2. Search intent: informational, commercial, navigational, transactional, or mixed
3. Target audience and their pain points
4. Desired word count
5. Competing articles to beat, if available
6. Internal links to include
7. CTA at the end
8. Brand voice
9. Product or offer context
Output:
- H1
- Meta title
- Meta description
- Hook intro
- 4–6 main sections
- FAQ section
- Conclusion with CTA
- Image suggestions
- Internal link placements
- Suggested URL slug
Rules:
- Structure every section to answer the reader's next question before they ask it
- Write for one specific reader
- Never start with "In today's fast-paced world"
- Do not keyword-stuff
- Do not fabricate stats, customer proof, or rankings
- Save as a permanent Skill

Required Inputs

  1. Topic, target keyword, and search intent
  2. Target audience, pain points, and desired word count
  3. Brand voice, CTA, and product or offer context

Output Format

  • H1, meta title, meta description, and suggested URL slug
  • Hook intro, 4–6 main sections, FAQ, and conclusion with CTA
  • Image suggestions and internal link placements

Rules

  • Structure every section to answer the reader's next question before they ask it
  • Write for one specific reader
  • Never start with "In today's fast-paced world"
  • Do not keyword-stuff or fabricate stats, customer proof, or rankings

Skill 4 — Content Repurposing Engine

Turns any long-form content into a full repurposing map across multiple platforms.

Why founders use it: Most startups create one piece of content and let it die. This Skill extracts multiple assets from one core idea.

When to use it: After a blog post, guide, podcast, webinar, research report, founder essay, or YouTube video.

Prompt

Help me create a Skill called "Content Repurposing Engine" that turns any long-form piece into platform-specific assets.
When invoked, ask me for:
1. Original content: paste, summary, transcript, or link
2. Platforms to repurpose for
3. Brand voice
4. Primary CTA for each asset
5. Audience per platform, if different
6. Main insight or message to preserve
Output per platform:
- LinkedIn: insight-driven hook, post body, key takeaways, CTA
- Twitter/X: 6–8 tweet thread with strong opening and clear progression
- Instagram: carousel concept with slide-by-slide copy
- Newsletter: 120–150 word section, subject line, CTA
- YouTube: outline with hook, 3–5 sections, CTA
- TikTok: 60-second script with pattern interrupt opening
- Lead magnet: outline for turning the content into a downloadable resource
Rules:
- Vary the angle across channels
- Same insight, different framing
- Never repeat the same opener
- Do not fabricate proof, metrics, or authority
- Save as a permanent Skill

Required Inputs

  1. Original content (paste, summary, transcript, or link)
  2. Platforms to repurpose for and audience per platform
  3. Brand voice, primary CTA, and main insight to preserve

Output Format

  • Platform-specific assets for LinkedIn, Twitter/X, Instagram, Newsletter, YouTube, and TikTok
  • A lead magnet outline
  • One CTA per asset

Rules

  • Vary the angle across channels — same insight, different framing
  • Never repeat the same opener
  • Do not fabricate proof, metrics, or authority

Skill 5 — Podcast Content Repurposer

Transforms a podcast transcript into a multi-channel content system.

Why founders use it: One conversation should generate ten distribution assets, not one.

When to use it: After podcast episodes, founder interviews, webinars, live conversations, or recorded expert calls.

Prompt

Help me create a Skill called "Podcast Content Repurposer" that turns podcast episodes into a multi-channel content system.
When invoked, ask me for:
1. Transcript or episode summary
2. Episode title
3. Guest bio, if applicable
4. Key listener takeaways
5. Target audience
6. Tone
7. Distribution channels
8. Primary CTA
Output:
- SEO show notes with timestamps, takeaways, resources, and metadata
- LinkedIn post
- Instagram caption and story frames
- Twitter/X thread
- TikTok script
- Email newsletter section with 3 subject line options
- 5 pull quotes under 20 words each
- 3 clip recommendations with timestamps and suggested captions
- Standalone blog post with SEO title, 3–5 sections, and CTA to listen
Rules:
- Vary angles across channels
- Do not repeat the same opener
- Pull quotes must be concise and memorable
- Do not invent timestamps if transcript timestamps are not provided
- Do not fabricate guest claims, credentials, or metrics
- Save as a permanent Skill

Required Inputs

  1. Transcript or episode summary, episode title, and guest bio
  2. Key listener takeaways, target audience, and tone
  3. Distribution channels and primary CTA

Output Format

  • SEO show notes, LinkedIn post, Instagram assets, Twitter/X thread, TikTok script
  • Email newsletter section with 3 subject line options
  • 5 pull quotes, 3 clip recommendations, and a standalone blog post

Rules

  • Vary angles across channels and never repeat the same opener
  • Pull quotes must be concise and memorable
  • Do not invent timestamps if transcript timestamps are not provided
  • Do not fabricate guest claims, credentials, or metrics

Skill 6 — Social Media Content Calendar

Creates a complete 30-day social content calendar across multiple platforms.

Why founders use it: Inconsistent posting weakens trust. This Skill gives a small team the planning structure of a dedicated social hire.

When to use it: Monthly content planning, launch planning, founder-led posting, social media operations.

Prompt

Help me create a Skill called "Social Media Content Calendar" that builds a complete month of strategic social content.
When invoked, ask me for:
1. Platforms and posting frequency
2. Business and brand information
3. Content pillars: 3–5 themes
4. Campaigns or launches to build around
5. Brand voice
6. Primary goal
7. Target audience
8. Offers or CTAs to include
Output a table:
Date | Platform | Content Type | Post Concept | Full Caption | Hashtags | Post Time | Visual Format | CTA | Notes
Content mix:
- 40% educational
- 30% engagement
- 20% promotional
- 10% behind-the-scenes
Also include:
- Cross-platform adaptation notes
- Batch creation guidance
- Weekly content theme
- Suggested repurposing flow
Rules:
- Do not fabricate achievements, metrics, or social proof
- Avoid repetitive hooks
- Match each platform's native behavior
- Use one CTA per post
- Save as a permanent Skill

Required Inputs

  1. Platforms, posting frequency, and target audience
  2. Content pillars, campaigns or launches, and primary goal
  3. Brand voice and offers or CTAs to include

Output Format

  • 30-day calendar table: Date | Platform | Content Type | Post Concept | Full Caption | Hashtags | Post Time | Visual Format | CTA | Notes
  • Content mix: 40% educational, 30% engagement, 20% promotional, 10% behind-the-scenes
  • Cross-platform adaptation notes, batch creation guidance, weekly themes, repurposing flow

Rules

  • Do not fabricate achievements, metrics, or social proof
  • Avoid repetitive hooks
  • Match each platform's native behavior
  • Use one CTA per post

Category 2 — Email and Lifecycle Marketing

Skills 7–9: email sequences, newsletters, and re-engagement campaigns.

Skill 7 — Email Sequence Builder

Creates 3–7 email sequences for welcome flows, nurture campaigns, launches, and re-engagement.

Why founders use it: Email is one of the highest-ROI channels startups have, but most teams write flows inconsistently.

When to use it: Welcome sequences, lead nurture, product launches, trial activation, onboarding, re-engagement.

Prompt

Help me create a Skill called "Email Sequence Builder" that designs complete email sequences for any stage of the customer journey.
When invoked, ask me for:
1. Sequence goal and type
2. Audience segment
3. Number of emails, between 3 and 7
4. Timing cadence
5. Brand voice
6. Key value propositions
7. Existing offers
8. Product or business context
9. Primary CTA
For each email, output:
- Send timing
- Purpose
- 3 subject line options
- Preview text
- Full email body with hook, content, and CTA
- Design notes
- Success metric
Rules:
- Each email must stand alone
- Build urgency in 1 of 7 emails maximum
- Vary length and format across the sequence
- One CTA per email
- Write like a human, not a brand
- Do not fabricate proof, metrics, urgency, scarcity, or testimonials
- Save as a permanent Skill

Required Inputs

  1. Sequence goal, type, and audience segment
  2. Number of emails (3–7) and timing cadence
  3. Brand voice, value propositions, offers, and primary CTA

Output Format

  • Per email: send timing, purpose, 3 subject line options, preview text
  • Full email body with hook, content, and CTA
  • Design notes and success metric

Rules

  • Each email must stand alone
  • Build urgency in 1 of 7 emails maximum
  • Vary length and format across the sequence; one CTA per email
  • Write like a human; do not fabricate proof, urgency, scarcity, or testimonials

Skill 8 — Newsletter Writer

Creates complete newsletter issues from a topic or brief.

Why founders use it: Founder newsletters compound over time. This Skill handles structure so the founder can focus on insight.

When to use it: Weekly newsletters, founder updates, thought leadership, curated industry notes, product-led newsletters.

Prompt

Help me create a Skill called "Newsletter Writer" that produces complete newsletter issues from a topic or brief.
When invoked, ask me for:
1. Main topic
2. Secondary story or link
3. Audience
4. Tone
5. Sponsor placement, if any
6. CTA for this issue
7. Brand or founder voice
8. Desired length
Output:
- 3 subject line options
- Preview text
- Opening hook: 1–2 sentences
- Main section: 400–600 words by default
- Secondary story or curated picks
- Closing CTA
- Estimated read time
- Optional social teaser
Rules:
- Write like a person, not a brand
- Make the opening stop someone mid-scroll
- Avoid generic intros
- Use one clear CTA
- Do not fabricate results, proof, sponsors, or claims
- Save as a permanent Skill

Required Inputs

  1. Main topic and secondary story or link
  2. Audience, tone, and brand or founder voice
  3. CTA, desired length, and sponsor placement if any

Output Format

  • 3 subject line options and preview text
  • Opening hook, main section (400–600 words), secondary story or curated picks
  • Closing CTA, estimated read time, optional social teaser

Rules

  • Write like a person, not a brand
  • Make the opening stop someone mid-scroll; avoid generic intros
  • Use one clear CTA
  • Do not fabricate results, proof, sponsors, or claims

Skill 9 — Re-engagement Campaign Builder

Creates a 3-email win-back sequence for cold subscribers or lapsed customers.

Why founders use it: Re-engaging existing contacts is often cheaper than acquiring new ones.

When to use it: Cold email lists, inactive subscribers, churned users, dormant trial users, lapsed customers.

Prompt

Help me create a Skill called "Re-engagement Campaign Builder" that wins back cold subscribers and lapsed customers.
When invoked, ask me for:
1. Audience segment
2. Length of inactivity
3. Last meaningful interaction
4. Best reason to re-engage
5. Brand voice
6. Offer or CTA
7. Product context
Output a 3-email sequence:
Email 1:
Acknowledge absence without guilt and offer real value.
Email 2:
Share social proof or what they missed, then connect it to a clear benefit.
Email 3:
Send an honest sunset email with a low-pressure farewell and final CTA.
For each email include:
- Send timing
- Subject line
- Preview text
- Full body
- CTA
- Success metric
Rules:
- Write like a human who genuinely wants them back
- Do not sound desperate
- Do not overuse urgency
- Do not fabricate what they missed
- One CTA per email
- Save as a permanent Skill

Required Inputs

  1. Audience segment, length of inactivity, and last meaningful interaction
  2. Best reason to re-engage and product context
  3. Brand voice and offer or CTA

Output Format

  • 3-email sequence: value re-open, social proof / what they missed, honest sunset
  • Per email: send timing, subject line, preview text, full body, CTA
  • Success metric for each email

Rules

  • Write like a human who genuinely wants them back; do not sound desperate
  • Do not overuse urgency
  • Do not fabricate what they missed
  • One CTA per email

Category 3 — SEO and AEO

Skills 10–13: SEO optimization, AI answer-engine optimization, site architecture, and keyword strategy.

Skill 10 — SEO Content Optimizer

Audits existing content for SEO gaps and AI citation performance.

Why founders use it: Existing content is often the easiest traffic to recover.

When to use it: Content audits, traffic recovery, article refreshes, AEO updates, SEO optimization.

Prompt

Help me create a Skill called "SEO Content Optimizer" that audits and improves content for search and AI citation performance.
When invoked, ask me for:
1. Content to analyze: paste or URL
2. Target keyword
3. Target audience
4. Content goal
5. Top competing URLs
6. Product or offer context
7. Current performance metrics, if available
Output:
- SEO score from 1–10 with breakdown
- Top 3 structural weaknesses
- 5 specific changes to make immediately
- Missing entities
- Semantic gaps
- Subtopics to add
- AEO optimization recommendations
- Question-answer pairs to add
- Heading structure improvements
- One rewritten section as an example
Rules:
- Prioritize high-impact fixes
- Explain why each fix matters
- Do not invent search volume or rankings
- If data is unavailable, label recommendations as assumptions
- Optimize for humans first, search second
- Save as a permanent Skill

Required Inputs

  1. Content to analyze (paste or URL) and target keyword
  2. Target audience, content goal, and competing URLs
  3. Product context and current performance metrics, if available

Output Format

  • SEO score (1–10) with breakdown and top 3 structural weaknesses
  • 5 immediate changes, missing entities, semantic gaps, and subtopics to add
  • AEO recommendations, Q&A pairs, heading improvements, and one rewritten section

Rules

  • Prioritize high-impact fixes and explain why each fix matters
  • Do not invent search volume or rankings
  • Label recommendations as assumptions when data is unavailable
  • Optimize for humans first, search second

Skill 11 — AEO Content Optimizer

Optimizes content to be cited by AI search engines and answer engines.

Why founders use it: Buyers increasingly begin research in AI search tools. Citation-ready content can become an organic discovery channel.

When to use it: AI search optimization, answer-engine optimization, content refreshes, category pages, comparison pages, educational articles.

Prompt

Help me create a Skill called "AEO Content Optimizer" that structures content so AI models can cite and recommend it.
When invoked, ask me for:
1. Content to analyze: paste or URL
2. Primary query the content should answer
3. Target audience
4. Content format
5. Product or brand context
6. Sources or proof points available
Output:
- AEO score from 1–10
- Structural weaknesses for AI parsing
- 5 immediate fixes
- Question-answer pairs to add
- Entity-based language improvements
- Direct-answer sections to add
- One rewritten section optimized for AI citation
Optimize for:
- Descriptive headings
- Q&A pairs
- Authoritative direct answers
- Specific data with sources
- Entity-based language
- Topic comprehensiveness
- Clear definitions
Rules:
- Do not fabricate sources, stats, or citations
- If source data is missing, ask for it or label placeholders
- Make claims easy to extract and cite
- Avoid vague statements
- Save as a permanent Skill

Required Inputs

  1. Content to analyze and primary query it should answer
  2. Target audience and content format
  3. Product or brand context and available sources or proof points

Output Format

  • AEO score (1–10) and structural weaknesses for AI parsing
  • 5 immediate fixes, Q&A pairs, entity-based language improvements
  • Direct-answer sections and one rewritten section optimized for AI citation

Rules

  • Do not fabricate sources, stats, or citations
  • If source data is missing, ask for it or label placeholders
  • Make claims easy to extract and cite; avoid vague statements

Skill 12 — Site Architecture Advisor

Reviews website content structure and internal linking.

Why founders use it: Most startup websites are collections of pages, not systems. Architecture makes every page more valuable.

When to use it: SEO planning, website restructuring, content strategy, internal linking audits, topic cluster planning.

Prompt

Help me create a Skill called "Site Architecture Advisor" that improves website content structure for SEO performance.
When invoked, ask me for:
1. Website URL or sitemap
2. Primary topics
3. Top 5 pages by traffic, if available
4. Business goals
5. Existing pillar pages, if any
6. Target audience
7. Core products or offers
Output:
- Current architecture diagnosis
- Topic cluster recommendations
- Pillar page and supporting page map
- Internal linking map
- Pages to consolidate
- Pages to expand
- Missing content in each cluster
- Priority fix order with expected SEO impact
- Suggested next 10 pages to create or improve
Rules:
- Prioritize business value, not traffic alone
- Do not invent traffic data
- Clearly separate assumptions from known inputs
- Recommend simple architecture before complex architecture
- Save as a permanent Skill

Required Inputs

  1. Website URL or sitemap and primary topics
  2. Top pages by traffic and existing pillar pages, if available
  3. Business goals, target audience, and core products or offers

Output Format

  • Architecture diagnosis, topic clusters, and pillar/supporting page map
  • Internal linking map, pages to consolidate, pages to expand
  • Priority fix order and suggested next 10 pages to create or improve

Rules

  • Prioritize business value, not traffic alone
  • Do not invent traffic data
  • Clearly separate assumptions from known inputs
  • Recommend simple architecture before complex architecture

Skill 13 — Keyword Research Strategist

Builds a prioritized keyword strategy from a topic area or product category.

Why founders use it: Keyword strategy without structure creates random content. This Skill organizes topics into a compounding system.

When to use it: Content planning, SEO strategy, new category research, blog roadmap creation, content calendar planning.

Prompt

Help me create a Skill called "Keyword Research Strategist" that builds prioritized keyword plans for content programs.
When invoked, ask me for:
1. Topic area or product category
2. Target audience
3. Business stage
4. Competing sites to benchmark against
5. Content types the user can produce
6. Product or offer context
7. Geographic market, if relevant
Output:
- Primary keywords with estimated intent and difficulty
- Long-tail variations
- Question-based queries
- Semantic clusters
- Content angle per cluster
- Suggested content format
- Priority ranking
- 30-day content calendar suggestion
Rules:
- Do not fabricate exact search volume unless data is provided
- Clearly label difficulty as estimated if no SEO tool data is provided
- Prioritize intent and business fit over vanity traffic
- Group keywords into clusters, not random lists
- Save as a permanent Skill

Required Inputs

  1. Topic area or product category and target audience
  2. Business stage and competing sites to benchmark against
  3. Content types, product context, and geographic market if relevant

Output Format

  • Primary keywords with estimated intent and difficulty, long-tail variations, question-based queries
  • Semantic clusters with content angle and suggested format per cluster
  • Priority ranking and a 30-day content calendar suggestion

Rules

  • Do not fabricate exact search volume unless data is provided
  • Label difficulty as estimated when no SEO tool data is provided
  • Prioritize intent and business fit over vanity traffic
  • Group keywords into clusters, not random lists

Category 5 — CRO and Copy

Skills 17–19: landing page CRO, copy editing, and homepage copy generation.

Skill 17 — Landing Page CRO Reviewer

Audits landing pages against conversion best practices.

Why founders use it: Improving conversion can outperform buying more traffic.

When to use it: Landing page reviews, paid traffic pages, homepage sections, signup pages, lead capture pages.

Prompt

Help me create a Skill called "Landing Page CRO Reviewer" that audits landing pages for conversion rate optimization.
When invoked, ask me for:
1. Landing page URL or pasted copy
2. Page goal
3. Target audience
4. Traffic source
5. Current conversion rate, if known
6. Offer
7. Main objection the audience has
8. Brand voice
Output:
- CRO score from 1–10 with category breakdown
- Above-the-fold diagnosis:
  - Headline
  - Subhead
  - CTA
  - Visual
- Value proposition assessment
- Social proof assessment
- CTA analysis:
  - Copy
  - Placement
  - Friction
- Form or signup friction diagnosis
- 5 specific changes ranked by impact
- Rewritten headline and CTA examples
Rules:
- Prioritize clarity before persuasion
- Do not invent conversion benchmarks
- Clearly label assumptions
- Make every recommendation specific
- Save as a permanent Skill

Required Inputs

  1. Landing page URL or pasted copy, page goal, and traffic source
  2. Target audience, offer, and main audience objection
  3. Brand voice and current conversion rate, if known

Output Format

  • CRO score (1–10) with category breakdown and above-the-fold diagnosis
  • Value proposition, social proof, CTA, and form friction assessments
  • 5 specific changes ranked by impact, plus rewritten headline and CTA examples

Rules

  • Prioritize clarity before persuasion
  • Do not invent conversion benchmarks
  • Clearly label assumptions
  • Make every recommendation specific

Skill 18 — Copywriting Refresher

Edits and improves existing marketing copy.

Why founders use it: Most startup copy is written in founder-mode and reads like a feature list. This Skill turns it into outcome-focused copy.

When to use it: Landing pages, emails, ads, website sections, social posts, product pages, sales pages.

Prompt

Help me create a Skill called "Copywriting Refresher" that edits and improves existing marketing copy.
When invoked, ask me for:
1. Copy to improve
2. Page type or asset type
3. Target audience
4. Goal
5. Brand voice
6. Product or offer context
7. Words or claims to avoid
Output:
- Diagnosis: what is weak and why
- Full edited version with changes tracked in [brackets]
- 3 headline alternatives
- 3 CTA alternatives
- One-sentence summary of what improved and why
Check for:
- Weak headlines
- Passive voice
- Vague benefits
- Buried CTAs
- Generic claims
- Feature-heavy language
- Missing proof
- Audience mismatch
Rules:
- Specific over generic
- Benefits over features
- Human language over corporate language
- Do not fabricate proof, metrics, or outcomes
- Save as a permanent Skill

Required Inputs

  1. Copy to improve and page or asset type
  2. Target audience, goal, and brand voice
  3. Product context and words or claims to avoid

Output Format

  • Diagnosis of what is weak and why
  • Full edited version with tracked changes in [brackets]
  • 3 headline alternatives, 3 CTA alternatives, and a one-sentence improvement summary

Rules

  • Specific over generic; benefits over features
  • Human language over corporate language
  • Do not fabricate proof, metrics, or outcomes

Skill 19 — Homepage Copy Generator

Writes conversion-focused homepage copy from scratch.

Why founders use it: The homepage is often the first impression for prospects, investors, recruits, and partners.

When to use it: New websites, homepage refreshes, positioning tests, MVP landing pages, startup launches.

Prompt

Help me create a Skill called "Homepage Copy Generator" that writes conversion-focused homepage copy.
When invoked, ask me for:
1. Product description
2. Target audience pain point
3. Top 3 benefits, not just features
4. Best social proof, if available
5. Primary CTA
6. Brand voice
7. Main competitor or alternative
8. Differentiator
Output:
- Hero headline under 10 words
- Hero subhead
- Primary CTA
- Value proposition block with 3 benefits and brief copy
- Feature-to-benefit section focused on outcomes
- Social proof block with testimonial format or stat callout placeholders
- FAQ section with 3–5 questions
- Secondary CTA for hesitant visitors
- Optional homepage section order
Rules:
- Write to one specific reader
- Prioritize outcome clarity
- Do not fabricate social proof, testimonials, or stats
- Use placeholders where proof is missing
- Avoid vague SaaS language
- Save as a permanent Skill

Required Inputs

  1. Product description, audience pain point, and top 3 benefits
  2. Best social proof, primary CTA, and brand voice
  3. Main competitor or alternative and differentiator

Output Format

  • Hero headline (under 10 words), subhead, and primary CTA
  • Value proposition block, feature-to-benefit section, and social proof block
  • FAQ section (3–5 questions), secondary CTA, and optional section order

Rules

  • Write to one specific reader and prioritize outcome clarity
  • Do not fabricate social proof, testimonials, or stats
  • Use placeholders where proof is missing
  • Avoid vague SaaS language

Category 6 — Research and Positioning

Skills 20–23: competitor gaps, customer research, positioning, and marketing diagnosis.

Skill 20 — Competitor Content Gap Analyzer

Analyzes competitors to identify content opportunities they are missing.

Why founders use it: Most content strategies are built by looking inward. This Skill finds underserved audience demand.

When to use it: SEO strategy, content planning, category research, competitor analysis, topic selection.

Prompt

Help me create a Skill called "Competitor Content Gap Analyzer" that identifies content opportunities competitors are missing.
When invoked, ask me for:
1. My website or business description
2. 3–5 competitor URLs
3. Content goals
4. Content types I can produce
5. Resources available
6. Target audience
7. Product or offer context
Output:
1. Competitor overview table:
   - Competitor
   - Strengths
   - Weaknesses
   - Top topics
   - Top keywords, if known
   - Content frequency, if known
2. Prioritized gap opportunities:
   - Topic
   - Gap type
   - Difficulty
   - Impact
   - Unique angle
   - Recommended format
3. Top 10 quick-win content ideas:
   - Title
   - Reason
   - Difficulty
   - Keyword target
   - Business relevance
4. 3–5 long-term pillar opportunities
Rules:
- Focus on business results, not just traffic
- Do not fabricate keyword rankings or traffic
- Clearly label assumptions
- Identify shallow coverage, missing formats, and unanswered questions
- Save as a permanent Skill

Required Inputs

  1. Website or business description and 3–5 competitor URLs
  2. Content goals, content types, and resources available
  3. Target audience and product or offer context

Output Format

  • Competitor overview table (strengths, weaknesses, topics, keywords, frequency)
  • Prioritized gap opportunities with difficulty, impact, angle, and format
  • Top 10 quick-win content ideas and 3–5 long-term pillar opportunities

Rules

  • Focus on business results, not just traffic
  • Do not fabricate keyword rankings or traffic; clearly label assumptions
  • Identify shallow coverage, missing formats, and unanswered questions

Skill 21 — Customer Research Synthesizer

Turns raw customer research into actionable marketing insights.

Why founders use it: Customer language is often scattered across interviews, surveys, reviews, and support tickets.

When to use it: Messaging research, landing page copy, positioning work, objection handling, voice-of-customer analysis.

Prompt

Help me create a Skill called "Customer Research Synthesizer" that turns raw customer data into actionable marketing insights.
When invoked, ask me for:
1. Raw research to analyze: interviews, reviews, surveys, support tickets, sales calls, or notes
2. Product context
3. Marketing question I am trying to answer
4. Current messaging hypothesis
5. Target customer segment
6. Stage of customer journey
Output:
- ICP summary:
  - Role
  - Context
  - Goals
  - Buying triggers
- Top 3 pain points with supporting quotes
- Voice-of-customer language:
  - Exact phrases for copy
  - Emotional language
  - Repeated objections
- Objection map:
  - What stops them from buying
  - How to respond
- Jobs-to-be-done insights
- Messaging recommendations
- 3 copy angles to test
Rules:
- Separate direct customer quotes from interpretation
- Do not invent customer quotes
- Preserve exact language when quoting
- Identify patterns, not isolated comments
- Save as a permanent Skill

Required Inputs

  1. Raw research (interviews, reviews, surveys, tickets, calls, or notes)
  2. Product context and the marketing question to answer
  3. Messaging hypothesis, customer segment, and journey stage

Output Format

  • ICP summary (role, context, goals, buying triggers) and top 3 pain points with quotes
  • Voice-of-customer language and objection map
  • Jobs-to-be-done insights, messaging recommendations, and 3 copy angles to test

Rules

  • Separate direct customer quotes from interpretation
  • Do not invent customer quotes; preserve exact language when quoting
  • Identify patterns, not isolated comments

Skill 22 — Positioning and Messaging Strategist

Builds a positioning strategy and messaging hierarchy.

Why founders use it: Getting positioning wrong wastes months of content, ads, sales motion, and product messaging.

When to use it: New product positioning, homepage messaging, sales narrative, category creation, offer refinement.

Prompt

Help me create a Skill called "Positioning and Messaging Strategist" that builds positioning strategy and messaging architecture.
When invoked, ask me for:
1. Product description
2. Target audience
3. Top 3 competitors
4. What differentiates the product
5. Best customer outcomes
6. Proof points
7. Current positioning, if any
8. Category or market context
Output:
- Category frame
- Target audience definition
- Differentiated value proposition in one clear sentence
- Key messages per audience segment with proof points
- What to stop saying
- Positioning anti-patterns
- Messaging architecture:
  - Primary claim
  - Secondary claims
  - Tertiary claims
- Suggested homepage hero direction
- Suggested sales narrative direction
Rules:
- Be specific over broad
- Do not claim differentiation that is not supported
- Do not fabricate customer outcomes or proof
- Clearly label assumptions
- Save as a permanent Skill

Required Inputs

  1. Product description, target audience, and top 3 competitors
  2. Differentiators, customer outcomes, and proof points
  3. Current positioning and category or market context

Output Format

  • Category frame, audience definition, and one-sentence value proposition
  • Key messages per segment, what to stop saying, and positioning anti-patterns
  • Messaging architecture (primary/secondary/tertiary claims) plus hero and sales narrative directions

Rules

  • Be specific over broad
  • Do not claim differentiation that is not supported
  • Do not fabricate customer outcomes or proof; clearly label assumptions

Skill 23 — Problem Diagnostician

Rapidly diagnoses marketing performance problems and recommends fixes.

Why founders use it: When a channel underperforms, most teams guess. This Skill creates a structured diagnosis first.

When to use it: Low open rates, poor conversion, ad fatigue, declining engagement, weak pipeline, low demo bookings.

Prompt

Help me create a Skill called "Problem Diagnostician" that quickly diagnoses marketing problems and provides specific fixes.
When invoked, ask me for:
1. Problem description
2. Current metrics
3. Channel
4. What has already been tried
5. Target audience
6. Time period
7. Goal or benchmark
8. Funnel stage affected
Determine whether the root cause is mainly:
- Messaging
- Audience
- Timing
- Creative
- Offer
- Funnel
- Tracking
- Channel fit
Output:
- Likely root cause in 1–2 sentences
- Root cause category
- 3 quick wins implementable in under 1 hour
- 2 strategic fixes for higher impact
- What to A/B test first
- What success looks like in metrics
- What not to waste time on yet
Rules:
- Solutions must be specific, not generic
- Do not overdiagnose from weak data
- Clearly separate confirmed issues from hypotheses
- Save as a permanent Skill

Required Inputs

  1. Problem description, current metrics, and channel
  2. What has been tried, target audience, and time period
  3. Goal or benchmark and funnel stage affected

Output Format

  • Likely root cause (1–2 sentences) with root cause category
  • 3 under-1-hour quick wins and 2 strategic fixes
  • What to A/B test first, success metrics, and what not to waste time on yet

Rules

  • Solutions must be specific, not generic
  • Do not overdiagnose from weak data
  • Clearly separate confirmed issues from hypotheses

Category 7 — Growth and Strategy

Skills 24–25: launch playbooks and churn prevention systems.

Skill 24 — Product Launch Playbook Generator

Creates a complete go-to-market launch plan with pre-launch, launch day, and post-launch phases.

Why founders use it: Launches without systems create a spike and then a cliff. This Skill turns a launch into a sustained growth motion.

When to use it: Product launches, feature launches, waitlist launches, beta launches, public announcements.

Prompt

Help me create a Skill called "Product Launch Playbook Generator" that builds complete go-to-market launch plans.
When invoked, ask me for:
1. Product being launched
2. Target audience
3. Launch date
4. Runway
5. Channels
6. Goal
7. Budget
8. Team size
9. Existing audience or list size, if known
10. Main offer or CTA
Output a phased plan:
Pre-launch:
- Teaser content
- Waitlist
- Press prep
- Partner outreach
- Internal enablement
- Sales enablement
- Launch asset checklist
Launch day:
- Announcement sequence
- Social posts
- Email to list
- PR push
- Community posts
- Founder post
- Customer or beta user outreach
Post-launch:
- Follow-up content
- Case studies
- Ad creative
- Retargeting
- Testimonial collection
- Objection handling content
- Performance review
Each phase must include:
- Specific tasks
- Copy assets needed
- Channel sequence
- Owner or role
- Success metric
- Timing
Rules:
- Do not fabricate traction, users, revenue, press, or testimonials
- Clearly label goals and assumptions
- Prioritize channels the user can actually execute
- Include one primary CTA per asset
- Save as a permanent Skill

Required Inputs

  1. Product, target audience, launch date, and runway
  2. Channels, goal, budget, and team size
  3. Existing audience or list size and main offer or CTA

Output Format

  • Pre-launch phase: teasers, waitlist, press prep, partner outreach, enablement, asset checklist
  • Launch day phase: announcement sequence, social, email, PR, community, founder post, outreach
  • Post-launch phase: follow-up content, case studies, ads, retargeting, testimonials, review — each with tasks, assets, owners, metrics, and timing

Rules

  • Do not fabricate traction, users, revenue, press, or testimonials
  • Clearly label goals and assumptions
  • Prioritize channels the user can actually execute
  • Include one primary CTA per asset

Skill 25 — Churn Prevention Playbook

Builds a complete churn prevention and recovery system.

Why founders use it: For SaaS startups, churn is silent burn. Retained customers compound.

When to use it: SaaS retention, subscription products, customer success, cancellation flow design, win-back campaigns.

Prompt

Help me create a Skill called "Churn Prevention Playbook" that builds a complete retention and recovery system.
When invoked, ask me for:
1. Product type
2. Subscription model
3. Average customer lifetime
4. Known churn triggers
5. Current cancellation flow
6. Brand voice
7. Customer segments
8. Usage data available
9. Current retention metrics, if known
Output:
1. Early warning system:
- Churn signals at 30 days
- Churn signals at 60 days
- Churn signals at 90 days
- Intervention triggers
2. Intervention messages by stage:
- Usage drop: re-engagement email with specific value reminder
- Support friction: proactive outreach template
- Pricing concern: response framework and offer options
- Competitor evaluation: differentiation message
3. Cancellation recovery flow:
- What to ask
- What to say at each step
- Save offers or alternatives
- Feedback capture questions
4. Win-back campaign:
- 3-email sequence for already-churned users
- Timing
- Angle
- Offer
- CTA for each email
Rules:
- Do not use guilt or manipulation
- Do not fabricate usage insights or retention benchmarks
- Make intervention messages specific to churn reason
- Prioritize customer value before saving the account
- Keep tone respectful and human
- Save as a permanent Skill

Required Inputs

  1. Product type, subscription model, and average customer lifetime
  2. Known churn triggers, current cancellation flow, and customer segments
  3. Brand voice, usage data available, and current retention metrics

Output Format

  • Early warning system with 30/60/90-day churn signals and intervention triggers
  • Intervention messages by stage (usage drop, support friction, pricing, competitor evaluation)
  • Cancellation recovery flow and a 3-email win-back campaign

Rules

  • Do not use guilt or manipulation
  • Do not fabricate usage insights or retention benchmarks
  • Make intervention messages specific to churn reason
  • Prioritize customer value before saving the account; keep tone respectful and human